WORK EXPERIENCE
DATA SCIENTIST, CEPHEID
June 2022- Present
Led & assisted Snowflake CDP implementation for Marketing Analytics
COMMERCIAL ANALYTICS & INSIGHTS ANALYST, CEPHEID
January 2021- June 2022
Developed & deployed ML based Urgent Care targeting, increasing MQL conversions by 50% in 6 months.
Designed Marketing Mix modeling in R using 2019-2021 data for Primary Care to be deployed in 2022.
Matched internal & external data sources using Google APIs & helped setup scalable data infrastructure in Snowflake.
Handled customer segmentation initiative effort for 18,000 accounts & increased data accuracies by 40%
MARKETING OPERATIONS SPECIALIST, CEPHIED
August 2020- December 2020
Envisioned, Designed, and Implemented reports using Power BI to improve product allocation & reduce employee hrs. spent.
Built dashboards for LATAM team to streamline data collection process and show data insights.
Responsible for allocating 4 high demand products while creating standard procedures for the same.
BUSINESS ANALYST & MARKETING SPECIALIST, BIRA 91
November 2018- June 2020
Led the first Canadian launch of Bira 91 beers in the province of Ontario.
Analyzed depletion data using Power BI to identify volume-driven growth opportunities & helped increase sales by over 30%.
Built a reporting system for tracking orders for Bira 91 in the US using Microsoft Flows and Power BI.
Analyzed US market data to track market growth and identify problem accounts.
Planned and executed over 20 successful marketing campaigns to cultivate new relationships with over 15 partners.
Researched rules and regulations regarding the compliance laws for new imported beers in Canada.
Created marketing material for social media & print for establishments & special events, to engage targeted consumers.
ACADEMIC AFFAIRS SPECIALIST, COLLEGE OF GENERAL STUDIES
May 2018Â - November 2018
Categorized and cleaned the existing database for data analyzation
Benchmarked and researched VR tech used in colleges
Created new and Updated Old surveys using Qualtrics as a part of Go Paperless Drive
Extracted and Visualized data for the annual performance report
Created marketing material for the programs offered by CGS using MS Publisher
VOLUNTEER EXPERIENCE
Pitt Girl Up- Outreach Coordinator
Days for Girls- Volunteer
Women's Day Celebration at the University of Illinois at Chicago- Organizer
Women Empowerment Week at University of Pittsburgh- Committee member
COVID Response team Chicago- Volunteer
Dream Equal- Chapter Volunteer